ChewyLou Tees–reminding us to LIVE (Love, Inspire, Value and Embrace life)
I LOVE to read stories about people who come up with an idea from the heart that inspires them to LIVE their dreams and encourages others to do the same. Alyssa Dinowitz is just that type of person. A yoga teacher, busy mom, writer and entrepreneur, Alyssa, decided to create ChewyLou tee shirts after coming up with the acronym EGO: enthusiasm, gratitude and optimism–all qualities she wanted to enhance in herself. She told her students to write the mantra on their mirrors in lipstick; then realized it would make a really cute yoga top, and thus ChewyLou was born.
ChewyLou is a combination of the names of Alyssa’s two dogs, Chewbacca and Lexington. ChewyLou offers men’s, women’s, and even an adorable little doggie tee all with different mantras on the front. One of my personal favorites is the long sleeve LIVE tee. It’s so important to love and value ourselves and to keep our imaginations open and embrace life. A portion of the profits from this tee go to Susan G. Komen foundation. Perfect tee to wear for the month of October and National Breast Cancer Awareness Month.
I really think it’s amazing how Alyssa gives so much back. Chewylou’s t-shirts are screen printed at Michael’s Garden, where adults with special needs learn vocational skills by trained professionals to create quality products for Chewylou. In addition, ChewyLou actively supports The Lupus Foundation of America, Komen for the Cure, Planting Peace, Best Friends Animal Rescue, Faces of Hope Fund and Chemo Companions (founded by Alyssa Dinowitz).
Alyssa’s mission “is to inspire goodness through positive thought and promote physical and spiritual strength”. ChewyLou has inspired me. I want to carry on the message and remind myself and others to live life with continued enthusiasm, gratitude and optimism. I’d love to hear what your favorite mantra is and what inspires you. AND, Very exciting news, you have the chance to WIN a ChewyLou tee of your choice by liking ChewyLou on FB. Make sure you let me know once you have, either here or on my FB page (or both!); and keep LIVING life to the fullest!
Kristin McGee is a celebrity yoga and Pilates instructor in New York City. She is currently teaching yoga with Peloton. She is the star of over 100 videos, seen in several magazines and tv shows and is a spokeswoman for many brands and causes she believes in. A proud mom to three, she sure keeps herself busy!